Spirit of Football CIC is a not–for–proﬁt community interest company dedicated to promoting a very special ball as the “star of the beautiful game” in the run–up to each World Cup. We call it The Ball.
The Ball is football’s equivalent to the Olympic Torch. Every four years, it kicks off from Battersea Park in London, where the very first game of modern rules football took place. Its destination is the Opening Ceremony of the World Cup.