Spirit of Football

The Ball tells its story to global, national and local audiences. Over the last four World Cups, we have accumulated a great deal of experience in dealing with all forms of press, whether in print, on radio or on TV.

Selected examples from 2010 include:

• The story of The Ball and its partners was the subject of a FIFA TV programme that was broadcast in a prime slot between World Cup games. It was syndicated to  broadcasters around the world and reached an estimated audience of 100m.
• The BBC World Service followed the journey via fortnightly radio interviews which reached an estimated audience of 30m per programme.
• The Ball and its partners were guests on 10 national TV shows across Africa and were the subject of many more TV news reports in each country.
• National newspapers as diverse as The Sun, The Times, The Daily Mirror and The Guardian in the UK, regional papers such as the Kölner Stadt–Anzeiger and the Thüringer Allgemeine in Germany, as well as magazines such as Business Day in South Africa published feature articles about The Ball.

To see the full list, visit the Press page on theball.tv.